The Gobblefunk Daily was part of the teaser campaign to announce the exciting new collaboration between Mini Boden and the British literary legend Roald Dahl.

Press elements involved a gold foil invite and event items such as a goodie bag, postcard set, popcorn box and activity sheets.

The launch phase of this campaign required me to produce product landing pages with animated GIFs, an editorial 'about' page, promotional emails, affiliate banners and catalogue spreads.