The Gobblefunk Daily was part of the teaser campaign to announce the exciting new collaboration between Mini Boden and the British literary legend Roald Dahl.
Press elements involved a gold foil invite and event items such as a goodie bag, postcard set, popcorn box and activity sheets.
The launch phase of this campaign required me to produce product landing pages with animated GIFs, an editorial 'about' page, promotional emails, affiliate banners and catalogue spreads.
I was briefed to develop an App for Mini Boden that would encourage children to explore and adventure. This project involved collaborating with an external agency to concept, theme, plan the activities, plot wireframes and design the layouts, iconography and interactions.
Logo design, art direction and stills styling for great new children's knitwear brand Lala & Pom.
I designed this activity book for Mini Boden customers, aimed at encouraging young explorers to plan an adventure and document what they discover.
A selection of Mini Boden catalogue spreads and press look books. I have worked on printed projects ranging from 2pp flyers, large format designs printed on newsprint and catalogues with hundreds of pages - where consistency and a keen eye for detail is key. This variety of briefs has helped me develop a good knowledge of print production and artworking skills.
A selection of visual identities I designed for small start-up businesses. Ranging from a 'bike head badge' inspired logo for Hello Velo, and a colourful brand identity for Lala & Pom, where the bunny version features an actual wool pom-pom tail.
Some print and digital adverts designed and artworked for Comic Relief's Red Nose Day 2015.
An editorial layout for British Airways magazine to communicate the work done by Comic Relief in Ghana, as a result of BA's Flying Start funding. Also some infographics designed for the charity's annual report.
A Boden 'Catch of the Day' promotional offer campaign. This project involved concepting a plan of how to communicate this complex week-long offer to our customers, and to design and artwork all the associated postcards, emails, website assets, social media posts and affiliate banners.
Art direction, stills styling and prop sourcing for Eileen & Edith's promotional and e-commerce photoshoot.
The Mini Boden 'WOW Shop' was a web feature designed to bring the clothes alive and show the details within the appliqué products.
A series of stills I styled for photographer Georgie Lord.
Rough visual mock-ups to present concepts for The Body Shop's Chocomania Valentines Day product promotion.
Just for fun! A selection of Risographs and Screenprints.